Let $ABCD$ be a trapezium $AB // CD,$ $M$ and $N$ are fixed points on $AB,$ $P$ is a variable point on $CD$. $E = DN \cap AP$, $F = DN \cap MC$, $G = MC \cap PB$, $DP = \lambda \cdot CD$. Find the value of $\lambda$ for which the area of quadrilateral $PEFG$ is maximum.