In quadrilateral $ABCD$, diagonals $AC$ and $BD$ intersect at $O$. Denote by $P, Q, R, S$ the orthogonal projections of $O$ onto $AB$ , $BC$ ,$CD$ , $DA$, respectively. Prove that $$PA \cdot AB + RC \cdot CD =\frac12 (AD^2 + BC^2)$$if and only if $$QB \cdot BC + SD \cdot DA = \frac12(AB ^2 + CD^2)$$