Let $ABCD$ be a convex quadrilateral and $A',B'C',D'$ be the midpoints of $AB,BC,CD,DA$, respectively. Let $a,b,c,d$ denote the areas of quadrilaterals into which lines $A'C'$ and $B'D'$ divide the quadrilateral $ABCD$ (where a corresponds to vertex $A$ etc.). Prove that $a+c = b+d$.